The Roberts London blog began on the Roberts & Co website intended to simply help the companies website SEO. Roberts & co is a traditional jewellery manufacturer and luxury brand based in London. However having just built his first had very little understanding of social media at the time. So the blog became more of a personal reflection of life in London than that of a luxury goods brand.

​

However people around the world liked the content. So as the blog, social media and it’s following grew it became clear there was global interest in life here in London. Creating videos for YouTube drew an ever increasing audience keen to see life in London. And life of a Londoner provides endless opportunities to create both written and visual content.

​

So Roberts London evolved into a blog more about London than Roberts & co. Increasing content only increased the need for Roberts London to develop separately from Roberts & co.

So Roberts London was born. Eventually The blog became its own website and the YouTube videos became an Amazon Prime TV series.

And so the story continues…

​

​